Showing posts with label consumerism. Show all posts
Showing posts with label consumerism. Show all posts

Sunday, March 14, 2010

King Midas Is A Consumer

Before I buy something, I anticipate the acquisition and imagine having it and using it. In my imagination, it is perfect and pristine, and stays that way. In reality, it becomes tainted in my mind the moment it becomes mine. This even precedes the possibility of harm coming to the thing, or even the eventuality of my use bringing about ordinary wear and tear that marks the things as no longer absolutely brand new. It doesn't matter whether the thing is a car or a candy bar: they all precipitate in me the stages of grief. The only distinction is the length of time it takes to pass through them all.